Have you ever think about the online branding, online reputation of your business? How can people find your products or services even though they don’t know about your business? How you can get the maximum no. of customer for your business. There was a time when companies used to do their business by direct marketing, yellow pages, radio advertisements etc. After that print media, TV is the best medium for business promotion. But nowadays business modes have been changed. Internet marketing or online marketing, online advertising, SEO have become the important tools for business promotions. Hotel industry, Travel industry, Insurance industry, Software industry, entertainment industry etc. are using internet marketing for their business promotion. Online marketing has several benefits over traditional business marketing. Some of the major benefits of internet marketing are;More market coverageIn internet marketing you can target your customer from local area to the all over the world. You can reach the million of the customer through internet marketing. In internet marketing all over the globe is your market place. So more will be market coverage and more will be chances of getting new customer for your business.Cost EffectiveInternet marketing is more cost effective as compared to TV, radio, print media advertising. Even you can use internet marketing for your business without spending a single rupee. This is possible by submitting the videos of your business in videos sites, by writing the articles about your business, social media marketing etc. We can say that internet marketing is the cheapest medium for business promotion.Customer TrackingOne of the benefits of the online marketing is customer tracking. You can track the customer very easily, you can know about their buying behaviors and no. of times customer visited your site or spend time on your site. Moreover you can do the CRM activities in online marketing. You can take the feedback and opinion of the customers. All of this will help you in improving your products and services.Long LastingImpact of online marketing is long lasting as compared to other marketing campaign. For example if you take the service of search engine optimization, you will be in top for your keywords in search engines. And at least for 4-5 months you will remain in top page for your keywords. Suppose if you have submitted the article, videos related to your products or services, it will remain there for long period of time or as long as those sites are available on internet. So people can read or find the information from videos, articles for a long period of time.Market SegmentationInternet marketing helps you in expanding your business worldwide. You can do your marketing campaign in a specific country, region, territory, age group wise etc. For example in pay per click campaign you can select your campaign country, city etc. We can say online marketing helps you in market segmentation of your business. This will help you in analyzing your business needs on the basis of the market trend, mode of advertising for your business. You can change your product marketing, advertising according to market segmentation.